The audit
The full diagnosis of your store.
I review your store end to end: UX and funnel, SEO, tracking and advertising. You get a clear roadmap of what's holding back your sales, and what to fix first.
What you'll learn
By the end of the audit, you'll know exactly what's holding your store back.
Four areas of analysis across your ecommerce setup, based on real data and benchmarks, not gut feel. What to improve, and in what order.
- 01CRO + UX
Where the sale is lost
The exact point where visits stop turning into orders, and why.
What you'll find
- Homepage, category and product pages: where the buying journey breaks
- Cart and checkout: what makes ready-to-buy orders walk away
- The conversion gap between mobile and desktop, and what it's costing you
Final output
The exact point in the funnel where you lose conversions and an estimate of what it costs you.
- 02SEO
How much demand you're missing
The real searches happening in your niche, and how much you're leaving on the table.
What you'll find
- The actual search demand in your category
- The share of organic traffic you capture today vs what's up for grabs
- Product and category pages that aren't built to rank
- Site speed and technical setup
Final output
The real demand volumes in your niche and how much traffic you're leaving to competitors.
- 03Tracking + Privacy
Whether your data is telling the truth
Tracking and consent: what you're measuring properly and what you aren't.
What you'll find
- Full GA4 ecommerce events, aligned with real sales
- Consistency across GA4, Google Ads and Meta Pixel
- A GDPR-compliant cookie banner and privacy policy
- Server-side conversions and dynamic remarketing
Final output
What you're measuring well, what you're not, and what to fix so you can decide on real data.
- 04Advertising
Where your ad budget actually goes
What's really selling in your campaigns, and what's pure waste.
What you'll find
- Google Ads account structure: Search, Shopping, Performance Max
- Meta account: prospecting vs remarketing, creative quality
- Search terms, negative keywords, misconfigured conversions
- Merchant Center status and product feed quality
Final output
The share of budget that actually sells and the share that is pure waste, on Google and Meta.
- Structured presentation
- Prioritised roadmap
- 60-min 1:1 delivery call
The method
Every job starts with a diagnosis, never a guess.
The audit follows a structured, four-step process. From the first briefing to the delivery call: no opinions, just evidence.
Want the full diagnosis?
Start with the AuditGo ahead with the rebuild and the audit comes off the price.
The €390 for the audit counts as a deposit towards the rebuild. The diagnosis is never a sunk cost.
Start here
Book a call.
Twenty minutes, free. We go through your store's numbers together and work out whether I can help you grow.